Guatemala is the largest economy in Central America. It is a country with lots of opportunities. Strategically located, Guatemala is the gateway to the Central American Common Market (CACM), which represents an incredible opportunity to reach more than 33.7 million potential clients.

Guatemala’s main export products are: Coffee, sugar, bananas, cardamom and non-traditional products.

Non traditional products are those recently incorporated into the exportable supply of Guatemala. Includes six main groups: Agricultural, apparel and textiles, manufacturing goods, seafood products, furniture and forestry, and handicrafts. Throughout the years, non-traditional exports outside the Central American area have shown a remarkable dynamism.

Guatemala has a modern infrastructure, with port facilities on both the Pacific and Atlantic Oceans, local and international airports, railroad (only for cargo purposes) and the most developed cross-country highway network in Central America. Guatemala also has the largest labour force in the region. Guatemala has a representative democracy government, a constantly improving political environment conducive to stability and sustained economic growth, one of the highest in Latin America.

Besides the Central American Common Market, Guatemala has preferential market access to the United States of America and the European Union markets.

Free Trade Agreements with countries like Chile, Dominican Republic and Mexico also improve the market access conditions through such arrangements.

Competitive advantages in the world economy
· Hard working, productive, and easily trainable human resources
· Geographical position
· Natural resources and ecological diversity
· Agricultural and forestry potential

A small country with key investment and development potential
· Recent cluster analysis suggested opportunities in the following fields:
· Agribusiness, fishery and forestry
· Textiles and apparel
· Tourism
· Medical research and development
· Electronic components and software
· Infrastructure and services

Legal framework for foreign investment

Guatemalan law explicitly promotes investment and includes provisions that recognize and guarantee private property rights equally for Guatemalan nationals and foreign investors. No restrictions are placed on foreigners on owning any amount of stock in any Guatemalan company. All sectors of the Guatemalan economy are open to both local and foreign investment and ownership; however, some restrictions apply to sectors considered to be of strategic interest, such as telecommunications and some forms of transportation. Other than applicable taxes, no restrictions apply to remittance of profits and repatriation of capital. Guatemalan law supports an open market respecting entrepreneurial activity and foreign investment.

Coffee, bananas and raw sugar still constitute the main bulk of Guatemala’s economy. In 2000 it has been added by growing tourism industry and international remittances. However, twenty years after the end of the civil war, the violence, which had been the integral part of local political system for centuries, continues to haunt this country even after the adaption of major democratic principles for governance.

Not surprisingly, Guatemala isn’t particularly known for the ease of doing small business or launching a startup. Although, generally speaking, costs of living in Guatemala city (by far the country’s leading business hub) is low compare to US or EU, there are a number of negative factors to take into consideration before settling in this tropical capital.

Among the most important are the high crime rate as well as an excessive bureaucratization and over-centralization, which makes it difficult to run B2B businesses there.

Due to those issues having the adverse effect on country’s investment climate, venture investments are hardly available there.

At the same time, Guatemala, being one of the major fruits (specially, bananas) exporters to the USA and running big ports on two oceans, has demonstrated GDP growth rate (4%), which is slightly higher than that of its neighbors with similar economies (like Honduras or Costa Rica).

Other positive factor for local startups to account is that more than 50% of Guatemala’s population is 20 years old or younger. That creates the base for new technological economy’s fast-growth-pace in the future. The number of self-taught coders are also growing rapidly there.

Important source of revenues for locals are remittances received from their relatives living in USA (currently almost 1.5 million Guatemalan work there). This market creates an opportunity to profit for fintech startups. Other industries for local startups founders to engage are tourism, e-commerce and advertising.

Business Notes for Startups Founders:

  • political climate: not very friendly;
  • economic climate: moderately friendly;
  • regions to focus: locally, Central America;
  • industries to focus: tourism, e-commerce, fintech;
  • major limitations: corruption, high crime rate, more than 50% of population living in poverty, relatively low Internet penetration rate (25%), high level of centralization, lack of seed and VC capitals, shortage of qualified labor;
  • opportunities: one of the youngest countries (estimated median age 20 years old).


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